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Hastings is even considering hiring cinephiles to watch all 100,000 movies in the Netflix library and write up, by hand, pages of adjectives describing each movie, a cloud of tags that would offer a subjective view of what makes films similar or dissimilar. It might imbue Cinematch with more unpredictable, humanlike intelligence. “Human beings are very quirky and individualistic, and wonderfully idiosyncratic,” Hastings says. “And while I love that about human beings, it makes it hard to figure out what they like.The Future of Criticism? The Screens Issue - If You Liked This, Sure to Love That - Winning the Netflix Prize - NYTimes.com